Word Cricket always brings memories of a huge bulky CRT TV set with the entire family crammed on the living room sofa. That was until eight years ago when Hotstar changed the way Cricket is watched by offering digital live streaming of IPL on personal screens- laptops, tabs, mobiles, etc.
Know More Viacom18 Network and PMN India Ads Sales Partner
For the first time, brands can promote on connected TV on a spot-buy basis and get a cost per reach similar to TV. Unbelievable right?
Viacom18 takes over the digital broadcasting rights, both the audience and advertisers are spoilt with choices- with JioCinema going big on app/website as well as connected TV. Now that IPL 2023 is not going to be behind a paywall, the viewership is speculated to cross
that would not be all. For the first time, brands can promote on connected TV on a spot-buy basis and get a cost per reach similar to TV. Unbelievable right?
Read our article to know more about this and much more.
– which would mean higher reach and more accurate ways to filter your relevant audience. That too with no premium over last year’s IPL ad rates.
Read our article to know more about this and trippling much more.
