The Prasar Bharati Creators Program marks a historic shift in India’s public broadcasting ecosystem by opening national television doors to independent digital creators. For the first time, content creators can showcase their work on DD News while earning up to 90% of the revenue generated from their content.
Launched by Prasar Bharati, India’s public service broadcaster, this initiative aims to merge the fast-growing creator economy with the massive reach and credibility of traditional television. For creators who want visibility beyond social media platforms, the Prasar Bharati Creators Program is being seen as one of the biggest opportunities of 2026.
Table of Contents
What Is the Prasar Bharati Creators Program and Creator’s Corner?
The Prasar Bharati Creators Program is a new initiative introduced on DD News under a dedicated segment often referred to as Creator’s Corner. The program invites digital creators, storytellers, educators, journalists, and filmmakers to submit short-form content for national broadcast.
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Selected creators get:
- A prime-time slot on DD News
- Nationwide visibility across TV and digital platforms
- A 90% revenue share, one of the highest in Indian media
This move positions public broadcasting as a creator-friendly platform rather than a closed ecosystem.
This curated content gets shown to millions across TV and digital platforms — a huge visibility boost for creators from Tier-2/3 India up to metros.
Why the Prasar Bharati Creators Program Is Big News
Unlike typical collaborations where creators are paid a fixed fee, the Prasar Bharati Creators Program follows a revenue-sharing model. This ensures creators directly benefit from the performance and monetisation of their content.
Key highlights include:
- 90% revenue share for creators
- Full on-screen credit
- Broadcast on a national news channel
- Access to audiences beyond social media algorithms
- Opportunity for long-term collaboration with DD Network
For creators from Tier-2 and Tier-3 cities, this program offers a level playing field to reach audiences across India.
Who Can Apply for the Prasar Bharati Creators Program?
The Prasar Bharati Creators Program is open to a wide range of creators, including:
- Independent journalists
- News explainers and educators
- Travel and culture storytellers
- Science, health, and environment creators
- Short documentary filmmakers
- Social impact and community storytellers
Content must meet editorial standards suitable for national television and should be informative, engaging, and original.
Why This Is Big News for Creators
Here’s what makes this different from typical sponsored posts or partnerships:
✔ Prime-time national TV exposure — not just a digital shout-out.
✔ Earn real revenue — 90% share from ads or sponsorship tied to your segment.
✔ Creator receives full credit on screen.
✔ Opportunity for cross-platform visibility across DD News digital properties.
✔ Potential expansion to other Doordarshan channels over time.
For content creators in India — especially from smaller cities — this is next-level national validation.
How To APPLY: Step-by-Step
Here’s exactly how creators can participate:
Step 1: Prepare Your Best Works
Create or select high-quality videos (2–10 min) on ANY of the topics above. Think storytelling, news insight, travel reels, educational explainers — content that connects.
Step 2: Submit Your Content
Send your best content to ddnews.creatorscorner[at]gmail.com.
Step 3: Contact the Team
For queries or to follow up, creators can call +91-8130555806.
Step 4: Wait for Selection
A curated team reviews submissions and selects videos for broadcast. Once chosen, your content will air and you’ll earn revenue.
Revenue Model Explained
The biggest attraction of the Prasar Bharati Creators Program is its revenue split. Creators receive 90% of the revenue, while Prasar Bharati retains 10% for platform and distribution costs.
This model is rare in traditional media and signals a serious commitment to empowering independent creators.
Watch The Hindu Video Explain What Is the Prasar Bharati Creator’s Corner?
What Officials Are Saying
Information & Broadcasting Minister Ashwini Vaishnaw says this initiative reflects a shift in public broadcasting towards creator-centric opportunities and wider industry involvement in 2026.
Prasar Bharati officials have emphasized that this platform will help diverse creators from all regions and languages reach a national audience.
Final Take: A Game-Changer Moment
With creator monetization still evolving in India, DD News and Prasar Bharati’s Creator’s Corner is a watershed moment — blending public broadcasting credibility with creator economy revenue models.
For digital creators who want visibility + pay + national broadcast, this is one of the biggest opportunities of 2026
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