Vimal Elaichi has announced the appointment of actor Akshay Kumar as brand ambassador. Kumar joins Ajay Devgn and Shahrukh Khan as endorsers of the product.
The brand that was long running a film featuring Devgn and Khan, has released one which features the trio. Devgn and Khan welcome the new khiladi in this film.
Post the release of this film, a video has gone viral in which Kumar stated that he had several offers from gutka companies, but he didn’t want to endorse the category and hence turned down those offers even though they were lucrative.
Post this, users took to social media to express their disappointment about the actor’s choice to endorse the product.