Social media star and content creator Apoorva Mukhija, also known as The Rebel Kid, has responded to viral news claiming she earns ₹2.5 lakh per day and has built a ₹41 crore empire. She has now cleared the air, saying that these numbers are far from the truth.
Viral post claims Apoorva Mukhija charges ₹6 lakh per reel
A post going viral online mentioned that Apoorva charges ₹6 lakh for one Instagram reel and ₹2 lakh for a 30-second story. The same post also claimed that her daily earnings are ₹2.5 lakh, and she has made a fortune of ₹41 crore through her online presence and bold content under her alter ego, “Kaleshi Aurat”.
Reacting to this, Apoorva shared the viral screenshot on her Instagram story and simply wrote:
“Galat hai bhai?????” (It’s wrong, bro?????)
“Not even close to ₹41 crore,” says Apoorva
In a recent interview with Bollywood Bubble, Apoorva opened up about the buzz around her income and net worth. She said,
“I am everywhere, but my net worth is not even close to ₹41 crore. I’m not even making one-tenth of that.”
She went on to share some very real details about her current life. Apoorva said the clothes she wears for events are rented, her heels are dirty, her nails are fake, and her most expensive item is a ₹20,000 watch.
She also laughed about the rumours, saying,
“If I ever make ₹10 crore, I’ll retire. Someone take me there. Give me money!”
Her mother also asked her about the viral claims, jokingly questioning her, “Where is all this money?”
Her latest appearance: The Traitors
Apoorva was recently seen in the reality show The Traitors, hosted by Karan Johar. The show featured 20 well-known names from different industries, including Ashish Vidyarthi, Raftaar, Karan Kundrra, Anshula Kapoor, Janvi Gaur, Uorfi Javed, and many more.
While Apoorva didn’t win the show, her strong personality and presence brought her into the spotlight. The game was all about strategy, trust, and betrayal — something Apoorva handled with full energy.
Final Word:
It’s easy for numbers to go viral, but as Apoorva Mukhija herself said, not everything on the internet is true. She may not be sitting on ₹41 crore, but she surely has the attention of millions — and that’s a different kind of power.
Stay tuned to Peddler Media for more updates on India’s rising creators and youth icons.
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