In today’s era of lightning-fast deliveries, an ISB Student from the Indian School of Business (ISB), Hyderabad, decided to put three popular quick commerce platforms – Blinkit, Swiggy Instamart, and Zepto – to the ultimate test. The aim? To find out who can truly live up to their promise of being the fastest delivery app. The results, shared on social media, sparked conversations and garnered widespread attention. Here’s how the experiment unfolded.
ISB Student Challenge Delivery
The Setup: A Contest of Speed
Sneha, an ISB student, set the stage for a thrilling contest by placing three separate orders on Blinkit, Swiggy Instamart, and Zepto. Each app had its own estimated delivery time:
- Blinkit promised to deliver two protein bars in 13 minutes.
- Swiggy Instamart estimated 21 minutes for a milk packet.
- Zepto, boasting the quickest time, claimed it would deliver paneer in just 8 minutes.
“Doing this random experiment at ISB campus. Ordering from all q-commerce apps together… let’s wait now to [see] who comes first,” Sneha posted on X (formerly Twitter).
The Results: Blinkit Takes the Lead
The competition was fierce, but Blinkit emerged victorious, delivering the protein bars in 15 minutes, just two minutes beyond its original estimate. The delivery partner, dressed in Blinkit’s iconic yellow uniform, was warmly greeted by Sneha and her friend, who even rewarded him with a protein bar for his swift service.
Swiggy Instamart came in second, taking 20 minutes to deliver the milk packet, just one minute shy of its promised time. Finally, Zepto, despite its ambitious 8-minute promise, clocked in last with a delivery time of 30 minutes. The delay was attributed to two factors:
- The Zepto store was located farther from the ISB campus compared to its competitors.
- The delivery partner faced challenges locating Sneha’s exact address within the sprawling campus.
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Lessons Learnt: Speed vs. Reality
After the experiment, Sneha shared her takeaways:
- Promised Delivery Times: These should be taken with a pinch of salt, as real-world factors often cause delays.
- Store Proximity: The location of the store plays a crucial role in determining delivery speed.
- Delivery Partners Deserve Credit: Despite the challenges, delivery personnel are the backbone of quick commerce, ensuring that orders reach customers efficiently.
Quick Commerce in Focus
Quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto have revolutionized urban shopping by offering ultra-fast delivery services. From groceries to snacks, they promise convenience at the tap of a finger. However, this experiment highlights that factors like store location, traffic, and navigation can influence delivery times, making it essential to manage customer expectations.
What Makes Blinkit a Winner?
While Blinkit’s marginal delay of two minutes might seem minor, it’s worth noting that the platform’s efficiency and store proximity played a key role in its success. In a market where every minute counts, Blinkit’s ability to stay close to its promise is commendable.
How Social Media Reacted
Sneha’s lighthearted experiment quickly went viral, sparking a mix of reactions on X. Some users lauded Blinkit’s efficiency, while others empathized with Zepto’s challenges. Many also applauded the delivery partners for their dedication and hard work.
One user commented, “Such experiments are fun to watch, but let’s not forget the effort these delivery folks put in. They’re the real heroes!” Another added, “Interesting results! Shows how important location and app design are in quick commerce.”
ISB Student: A Fun Experiment with Real Insights
Sneha’s playful yet insightful experiment sheds light on the dynamics of quick commerce and the factors that influence delivery times. While Blinkit took the crown this time, the competition between platforms remains fierce, pushing each to innovate and improve their services.
As the quick commerce industry continues to grow, customers can expect even faster and more efficient deliveries. But for now, Blinkit holds the title of the fastest delivery app – at least on the ISB campus!
For now, Blinkit holds the title of the fastest delivery app – at least on the ISB campus. Will Zepto bounce back? Will Swiggy up its game? Stay tuned to Peddler Media for all the buzz, experiments, and viral stories that keep you hooked.
And remember, the next time you’re waiting for an order, be kind – the delivery person might just become your unexpected hero.
Stay tuned to Peddler Media for more such trending stories, viral experiments, and insights into the fast-evolving world of lifestyle and tech.
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