In a world where trends come and go, Burger Bae has carved a unique niche, blending high-end fashion with streetwear to create a sustainable, youth-centric clothing brand. What started as a viral Instagram page quickly transformed into a full-fledged business, catching the attention of investors, including the sharks from Shark Tank India.
The Accidental Brand That Became a Sensation
Burger Bae was never meant to be a fashion label. Initially launched as a social media agency, the brand stumbled upon an unexpected opportunity when its quirky content and designs went viral. The overwhelming response from their audience led them to venture into the world of streetwear fashion, and the rest, as they say, is history.
The brainchild of Rohan Kashyap, a Ludhiana-based entrepreneur, Burger Bae was built on the idea of creating bold and expressive clothing that resonates with Gen Z and millennials. Rohan, who humorously calls himself ‘Ludhiane ka Narayana Murthy’, even started dating one of his customers, who later became his co-founder!
Shark Tank Backing & Nationwide Recognition
Burger Bae’s rise to fame got a major boost when it appeared on Shark Tank India, where investors saw immense potential in the brand’s unique positioning. The brand’s blend of pop culture, viral aesthetics, and sustainability made it an instant hit, securing funding to scale operations.
Today, Burger Bae boasts over 2.7 lakh followers on Instagram, proving that their community-driven approach to fashion is working. The brand’s vision is clear—to blur the lines between high-end fashion and streetwear while maintaining an ethical and sustainable approach.
Sustainable Streetwear with a Purpose
Unlike many fast fashion brands, Burger Bae prioritizes sustainability. Their manufacturing process includes recycled water usage, pure cotton fabrics, and stringent quality control to ensure their clothing is not just trendy but also environmentally responsible. This commitment to ethical fashion has won them a loyal customer base that appreciates both style and substance.
The Future of Burger Bae: Aiming for Global Expansion
With monthly revenues crossing ₹60-70 lakh, Burger Bae is not slowing down. Rohan envisions the brand hitting the million-dollar mark soon, with plans to expand beyond India. Their focus remains on staying ahead of trends, collaborating with creators, and leveraging the power of social media to keep their community engaged.
As Burger Bae continues its journey from an Instagram sensation to a household name in streetwear fashion, one thing is certain—this brand is here to stay. If you’re looking for clothes that match your vibe, Burger Bae might be the perfect fit.
Check out their latest collections at www.burgerbaeclothing.com and join the movement!
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