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    Rajasthan Government Empowers Social Media Influencers for Election Campaigns

    Influencers in Rajasthan Stand to Earn up to ₹5 Lakh per Month in New Advertising Initiative

    Rajasthan Government’s Special Offer for Social Media Influencers

    Opportunities for Influencers

    In preparation for the 2023 Rajasthan Legislative Assembly elections, the current government has rolled out a compelling offer aimed at social media influencers.

    Advertising Potential

    The Rajasthan government has decided to allocate advertising budgets ranging from ₹10,000 to ₹5 lakh to social media influencers, depending on their follower count.

    DIPR’s Announcement

    In a recent announcement by the Information and Public Relations Department (DIPR), individuals with more than 10,000 followers on platforms like Facebook, Twitter, Instagram, or YouTube can now access advertising opportunities that range from ₹10,000 to ₹5 lakh per month.

    Fast-Track Process
    Officials have assured that DIPR will swiftly establish a panel of these influential figures, with the process expected to kick off within one to two weeks.

    Categorizing Influencers

    Media reports indicate that DIPR has categorized these influential individuals based on their follower count, meticulously evaluating their track record over six months.

    Categories Defined

    • Those with a minimum of 10 lakh followers can earn up to ₹5 lakh in advertisements per month.
    • Those with 5 lakh followers can secure up to ₹2 lakh in advertisements per month.
    • Individuals with 1 lakh followers can receive up to ₹50,000 in advertisements per month.
    • Those with 10,000 followers are eligible for up to ₹10,000 in advertisements per month.

    Earnings Breakdown for Facebook and Instagram Reels

    If you’re wondering about earnings on Facebook and Instagram Reels, the categories and rates are as follows:

    Category A: ₹10,000 for a single reel or post
    Category B: ₹5,000 for a single reel or post
    Category C: ₹3,000 for a single reel or post
    Category D: ₹1,000 for a single reel or post
    (Note: Reels must be a minimum of 10 seconds long, and posts should include three photos or three videos.)

    Twitter Earnings Categories
    On Twitter, influencers can earn as follows:

    Category A: ₹10,000 per tweet or video
    Category B: ₹5,000 per tweet or video
    Category C: ₹3,000 per tweet or video
    Category D: ₹1,000 per tweet or video

    Influence in Political Campaigns

    CEO of Emfluence, Bhupendra Singh, emphasized that the upcoming election campaigns will be significantly influenced by social media.

    A Historical Perspective

    Singh noted that this trend is not new, as social media played a crucial role in the 2014 and 2019 elections. However, in 2024, social media influencers are poised to have an even more substantial impact.

    The Emergence of Influencer Cells
    Singh suggested that after the IT cell, political parties are likely to establish separate “Influencer Cells” in the coming years.

    Expanding the Reach

    He explained that in the past, political parties relied on Bollywood stars, TV personalities, and athletes for campaign promotions during elections. Now, this approach extends to social media influencers due to their massive follower bases and audience engagement.

    Bipartisan Engagement
    Both the Congress and BJP in Rajasthan are planning to engage online influencers, including comedians, bhajan singers, food bloggers, dancers, and various influencers, in their campaigns.

    Leveraging Digital Platforms

    Singh emphasized that the aim is not only to connect with those who align with the current political ideology but also to reach out to public figures on social media who can amplify the government’s work, especially under the leadership of Narendra Modi.

    A Digital Landscape

    Singh pointed out that in India, over 240 million people use Instagram, and more than 252 million people use YouTube. On average, an Indian spends around 2.36 hours per day on social media.

    Influencers as a Bridge

    He concluded that connecting with social media influencers is the most effective way to reach such a vast audience in a short time, explaining the shift in strategy.


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